Business coach, consultant, specialist in business development in the medical and beauty industry, doctor
Larisa Berdnikova
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Hello, colleagues!
My name is Larisa Berdnikova, I am a business consultant, author of coaching programs in marketing and management for representatives of the medical, dental, and beauty industry.
My mission is to help the directors of medical clinics, dental offices, aesthetic medicine centers develop their own businesses, increase their profits and turnover, and improve personal effectiveness."
My name is Larisa Berdnikova, I am a business consultant, author of coaching programs in marketing and management for representatives of the medical, dental, and beauty industry.
My mission is to help the directors of medical clinics, dental offices, aesthetic medicine centers develop their own businesses, increase their profits and turnover, and improve personal effectiveness."
Larisa Berdnikova
Over the course of more than 19 years of consulting activities, over 10,000 leaders of medical clinics and beauty industry enterprises have been trained by me and my company "MedBusinessAcademy." More than 5,000 administrators and 6,000 specialists and doctors have become our students, from 19 countries around the world and from more than 800 cities in Russia.
Trained specialists from
- 19Countries of the world
- > 800Cities of Russia
I am a speaker at international and Russian conferences
I am the head and the visionary behind the Conference for leaders in medicine and the beauty industry
«MedBusinessAcademy»
«MedBusinessAcademy»
The MedBusinessAcademy conference takes place twice a year, in the spring in St. Petersburg and in autumn in Moscow, bringing together leaders of medical organizations to receive relevant and highly practical information on marketing and medical business management, as well as to exchange experiences and network with like-minded individuals.
From June 26 to 29, 2025, we held the twelfth anniversary conference for medical clinic owners:
"Strategies for the growth and management of the medical business in 2025-26. Practical solutions for clinic owners and managers."
"Strategies for the growth and management of the medical business in 2025-26. Practical solutions for clinic owners and managers."
We brought together over 200 participants – owners of medical and beauty businesses from all over Russia and the CIS countries. This year had a truly international composition: Russia, Belarus, Kazakhstan, Kyrgyzstan, Armenia, Uzbekistan, Azerbaijan.
Throughout the conference, participants actively communicated with colleagues, exchanged experiences, and, of course, received the most relevant practical and valuable information from expert practitioners in the field of medical management, marketing, sales, personnel recruitment, patient care, and scaling.
You can obtain more detailed information about the conference by clicking the button.
LEARN MORE You can obtain more detailed information about the conference by clicking the button.
Together with my team, I train owners and managers of medical businesses in managing and promoting their companies. I also train clinic staff (administrators, doctors, specialists, marketers, chief physicians, treatment coordinators) and conduct corporate training and individual consultations. This includes conducting off-site training in Florida (USA).
As a result of training in my programs and personal coaching, clinic owners and managers:
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Increase patient flow and clinic profits several times; -
Increase the average bill for services; -
Learn how to delegate and focus on strategic tasks; -
Create a loyal and highly motivated team focused on impressive results; -
Build a systematic business that can be managed even from another country; -
Introduce performance indicators for employees and develop a motivation system to ensure every employee aims for high results;
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Train administrators, doctors, and specialists in sales techniques and service communication -
Establish an in-house sales department within the clinic -
Create a marketing department within the clinic and build a systematic marketing approach -
Master all the latest marketing tools in medicine and the beauty industry -
Learn to promote clinic services through their employees' efforts -
Create their personal brand and actively engage in personal promotion on social media -
And much more...
About me:
Creator of more than 85 proprietary training programs
Creator of more than 85 proprietary training programs
— Doctor by education, graduated from the Vladivostok State Medical University in 1993;
— Owner of businesses (Consulting company "MedBusinessAcademy");
— Head and visionary behind the conference for leaders in medicine and the beauty industry "MedBusinessAcademy";
— Business trainer with 19 years of experience;
— Business owner for over 18 years;
— Author of more than 20 educational guides for doctors, specialists, and managers on marketing, service, and management in medicine;
— Author of 85 unique coaching programs and training for business owners, managers, and specialists in medicine and the beauty industry
— Author of books: "Crisis Management of a Clinic or Salon from A to Z," "Valuable Employee: Find and Retain," "How to Take Clients from Strong Competitors", "The client is a god", "The clinic of the future".
— Owner of businesses (Consulting company "MedBusinessAcademy");
— Head and visionary behind the conference for leaders in medicine and the beauty industry "MedBusinessAcademy";
— Business trainer with 19 years of experience;
— Business owner for over 18 years;
— Author of more than 20 educational guides for doctors, specialists, and managers on marketing, service, and management in medicine;
— Author of 85 unique coaching programs and training for business owners, managers, and specialists in medicine and the beauty industry
— Author of books: "Crisis Management of a Clinic or Salon from A to Z," "Valuable Employee: Find and Retain," "How to Take Clients from Strong Competitors", "The client is a god", "The clinic of the future".
| Author and developer of books, manuals, and training guides:
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| | 85 proprietary training and consulting programs:
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| 140 video lessons:
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Мои коучинговые программы
Advantages of learning from me:
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All knowledge is practical and tested in my clinics and those of my students. -
You learn individually, and your staff's training leads to increased sales and higher income as a founder. -
You get comprehensive management knowledge: How to attract a valuable employee, what motivation to prescribe to doctors and specialists, how to pay key employees. -
Ultimately, you understand managerial marketing and can easily control your marketer.
Answer a few questions and sign up for an audit with a medical business management expert
During the audit, we'll analyze your current business situation, address the challenges you face, and develop a development strategy to increase clinic workload and income.
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Our clients are our pride.
Cases of my clients
My success is your success.
Reviews from my clients
Leave an application, and our managers will contact you
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